We Flashy brings safety and fashion together!

It’s not an easy job to bring safety features into the world of fashion, but creators Mindy Tchieu and Alex Vessey tackled it! We Flashy was the result. It offers a line of reflective clothing that’s great for use on busy streets – but barely noticed in normal indoor environmentsWe Flashy was funded on Kickstarter in 2011, which 181 backers pledged $10,616 to get their hands on some awesome gear. And now you can too! The clothing line currently offers a selection of handmade tops – from tshirts to pull-over sweaters. The colors & patterns are minimal and really can go with almost any outfit. You’re bound to stand out when it matters most.

Check out there shop online here – and yes, they ship worldwide!

We-Flashy fashion Brooklyn, New York - 03.23.12 Credit: Jonathan Grassi


  • This lightweight, casual pullover can go with anything. We-Flashy’s reflective polka dot pattern covers the front and back of this pullover, making a simple, but highly visible garment.
  • Constructed from three fabrics— (50% Polyester / 25% Cotton / 25% Rayon) – makes for a unique texture and drapes against the body for a slimming look.
  • Loose on top and snug at the waist. Raglan sleeves.




We, Alex Vessels & Mindy Tchieu, started We-Flashy in the fall of 2010, while we were in grad school at NYU’s Interactive Telecommunications Program (ITP). We, along with our classmates were braving New York’s busy streets during late hours and were hardly being seen by vehicles.

During, our first attempt at creative visible clothing, we unsuccessfully tried to design a helmet fashioned to look like a human brain—something to get the attention of motorists. We soon realized that people, especially New Yorkers, were not willing to sacrifice style for safety. We wanted visible clothing that we’d actually wear and not have to change or put over our outfits. We started creating retroreflective clothing that used the material as the entire pattern, not just a trim or tiny logo.

We-Flashy first showcased at ITP’s Winter Show 2010, where family and friends began asking us to make them reflective clothing.



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